Plan B — Proxy Operations Structure

Who It's For

Why Brands Choose Plan B

Get all the benefits of local Korean sales — without forming a Korean LLC. Skip entity setup (3–6 months, high cost) and start selling as soon as inventory lands.

All Major Local Channels

We list and sell your brand on Coupang Rocket Growth, Naver Smart Store, and Kakao under KONIVO-registered accounts. Channel accounts are operated by KONIVO; brand asset ownership belongs to you.

100% Brand Ownership Guaranteed

Your brand name, pricing authority, and customer data are yours from the start. KONIVO is your consignment sales agent — not a distributor, buyer, or equity partner. All net proceeds are remitted to you with transparent settlement statements.

Logistics & 3PL Optimization

We optimize channel-specific logistics (Coupang Rocket Growth inbound, Naver fulfillment, etc.) and connect you with our 3PL partners.

Full VAT & Tax Handling

Korean VAT registration, filing, and payment are handled under KONIVO's name. You receive only the net proceeds — no tax burden on your end.

What's Included

Everything Included in Plan B

Full IoR (Importer of Record) Coverage

KONIVO is registered as the importer with Korean customs. We handle customs duties, VAT, and all clearance documentation.

Full SoR (Seller of Record) Coverage

KONIVO registers as the seller on Coupang, Naver, and Kakao, while your brand is presented front and center. Product, brand, and inventory ownership remains with you from day one.

Native Korean CS Team

Our native Korean-speaking CS team handles customer inquiries, complaints, refunds, and exchanges at first contact. Only complex issues are escalated to your team.

No Korean PG Integration Required

KONIVO handles Korean payment gateways (PG) directly. You receive only net proceeds wired to your overseas account.

Logistics & Fulfillment Optimization

Coupang Rocket Growth inbound management, domestic 3PL partner connections, and per-channel logistics cost optimization consulting.

90-Day Notice · 30-Day Transfer Guarantee

Upon contract termination: 90-day advance written notice, and full transfer of stores, data, and accounts to you within 30 days. Specified in the contract.

How It Works

How the Proxy Structure Gets Set Up

1

Contract & Brand Briefing (Week 1)

We gather brand information, category details, target channels, SKU list, and compliance status. The consignment sales agency agreement is signed electronically. Product and brand ownership belongs to you before, during, and after the contract.

2

IoR & SoR Registration + Channel Setup (Weeks 2–3)

KONIVO registers as importer and seller with customs and channels. Stores are opened on Coupang, Naver, and other target channels under KONIVO's name, with your brand applied throughout.

3

Logistics Setup & Product Listing (Weeks 3–4)

We select 3PL partners, design the inbound process, and optimize product pages (Korean copy, images, SEO).

4

First Inbound & Launch (2–4 weeks after stock arrives)

You ship inventory to KONIVO's partner warehouse on DDP (Delivered Duty Paid) terms. KONIVO handles customs clearance and duties as IoR, completes channel-specific fulfillment inbound (e.g., Coupang Rocket Growth), and launches sales. The CS team goes live at this point.

5

Operations Optimization & Growth (Post-Launch)

Monthly performance reports, pricing and promotion optimization, and additional channel expansion. As you grow, we present a roadmap for transitioning to Plan C or D.

Pricing

Transparent Pricing

Full-service IoR·SoR operation with no setup fee. Covers Coupang, Naver, and Kakao — all three channels in one plan.

Monthly Management Fee

$ 300 / mo

+ 2% of net sales min $400

Setup fee: None · No entity required · 3-channel account management: Coupang, Naver, Kakao (Coupang logistics included; Naver & Kakao logistics billed at cost separately)

Included Channels

Coupang Rocket Growth Naver Smart Store Kakao

Naver & Kakao channel logistics — billed separately
Coupang Rocket Growth logistics are handled by Coupang. Naver Smart Store and Kakao operate via domestic 3PL (fulfillment partner) — inbound, storage, and outbound fees are billed at actual cost. Estimated per-channel logistics costs will be provided during the consultation.

Certification cost notice: Mandatory certification fees for KC, MFDS, and similar requirements (agency inspection fees, lab testing, etc.) are the brand's responsibility. KONIVO's application handling fee is quoted per category during the consultation — written guidance on category-specific requirements, agency details, and timelines is included.

Included Services

Full IoR & SoR coverage

Korean customs importer registration

3-channel store management

VAT registration, filing & payment

Native Korean CS team

No Korean PG integration required

Logistics & 3PL optimization

KC / MFDS certification requirement guidance

90-day notice · 30-day transfer guarantee

Offline Channel Add-On (Optional)

Engagement fee

$1,000 / channel

One-time fee upon initiating retail placement outreach (Costco, convenience stores, drug stores, etc.)

Placement success fee

$500 / channel

One-time fee upon successful placement contract execution

Supply commission

3% of supply amount

Separate commission based on offline channel supply volume

Shelf management fee

$200 / mo / channel

Ongoing shelf maintenance: stock replenishment, shelf inspection, etc.

* Offline channels include: Costco, E-Mart, HomePlus, CU, GS25, 7-Eleven, Olive Young, and others

Monthly Revenue	Monthly Mgmt. Fee	Commission (2%)	Monthly Total
$5,000	$300	$400 (min applied)	$700
$10,000	$300	$400 (min applied)	$700
$20,000	$300	$400	$700
$50,000	$300	$1,000	$1,300

FAQ

Plan B — Frequently Asked Questions

Does brand account ownership truly belong to us?

Yes. Ownership of your brand name, customer data, reviews, and all related assets is yours from the moment the contract begins. However, due to channel policies, the registered account name on store accounts is KONIVO. Upon contract termination, following 90 days' notice, the store is fully transferred into your name within 30 days. Throughout the operating period, ownership rights and transfer entitlements are contractually vested in you.

Who controls pricing?

100% your brand. KONIVO provides per-channel competitive pricing data and recommendations, but final selling prices, discount rates, and promotional decisions all require your approval.

What happens to assets when we terminate the contract?

After 90 days' written notice of contract termination, all store accounts, inventory, customer data, and compliance documents are fully transferred to you or a party you designate within 30 days. The transfer procedure is specified in the contract.

How is VAT handled?

Korean VAT is registered, filed, and paid under KONIVO's name. Your team has no involvement in VAT processing. At settlement, you receive net proceeds after VAT deduction, wired to your overseas account.

What is the legal structure KONIVO operates under?

Plan B operates under a consignment sales agency agreement. KONIVO is your consignment sales agent — not a distributor, buyer, or equity partner. Product and brand ownership remains with you throughout. KONIVO sells on your behalf, then remits net proceeds after deducting agreed fees and commissions.

What does the "4–6 week setup" timeline refer to?

From contract signing to inventory-ready status takes approximately 3–4 weeks (IoR/SoR registration, channel setup, product page build). After you ship inventory on DDP terms, sales launch within 2–4 weeks of stock arrival. The total timeline may vary depending on your brand's readiness and category compliance requirements.

Ownership & Responsibility

Who Owns What — and Who Is Responsible?

Operations run under KONIVO's name, but asset ownership belongs to your brand from day one. Review the table below at a glance.

Item	Ownership	Operator	Notes
Brand name · Trademark	Your Brand ✓	Your Brand	Yours 100% — before, during, and after contract
Store accounts (Coupang, Naver, etc.)	Your Brand ✓	KONIVO (operating)	KONIVO-registered during operation; transferred to you upon exit
Customer data · Purchase history	Your Brand ✓	KONIVO (storing/reporting)	Fully transferred upon contract termination
Review & rating assets	Your Brand ✓	KONIVO (managing)	Retained as-is upon store transfer
Pricing authority	Your Brand ✓	KONIVO (advising)	Final decisions require your approval
Inventory · Product ownership	Your Brand ✓	KONIVO (inbound/managing)	Consignment structure — no buy-in
Ad accounts (Coupang, Naver ads)	Your Brand ✓	KONIVO (executing)	Executed only after your approval
Sales revenue settlement	Your Brand ✓	KONIVO (processing/remitting)	Net proceeds wired to overseas account after fee deduction
VAT · Tax filing	KONIVO (handling)	KONIVO	No tax involvement required from your side
Customs clearance · Duty payment	KONIVO (handling)	KONIVO	KONIVO handles exclusively as IoR

Sample P&L

Sample P&L at $20,000 Monthly Revenue

This example shows the actual cash flow a brand receives under Plan B. Figures vary by category, logistics setup, and ad spend. A customized simulation will be provided during consultation.

Item	Amount (based on $20,000 monthly revenue)	Notes
Gross Channel Revenue	$20,000	Combined: Coupang + Naver + Kakao
Channel sales commission	-$2,600	Coupang ~13%, Naver ~7%, varies by channel (example)
Logistics / 3PL costs	-$1,200	Coupang Rocket Growth inbound, outbound & storage (actual cost, billed separately)
KONIVO monthly management fee	-$300	Fixed
KONIVO sales commission (2%)	-$400	Minimum $400 applied
Advertising spend (optional)	-$800~$2,000	Executed after your approval. $0 if not run.
Customs & clearance duties	-$400~$800	Based on DDP terms (varies by category & origin)
Estimated net proceeds to your brand	$12,700~$14,300	Upper = best-case (lower ad + duty); Lower = worst-case
※ $14,300 applies ad spend of $800 and duties of $400 (best case). $12,700 applies ad spend of $2,000 and duties of $800 (worst case). Both figures are calculated after fixed deductions: channel commissions, logistics, KONIVO management fee ($300), and sales commission ($400).

These figures are illustrative. Actual costs vary significantly by category, number of channels, logistics structure, and ad spend. A written cost simulation tailored to your situation will be provided upon consultation.

90-Day Launch & Exit Scenario

First 90 Days: From Launch to Steady State

Here is a transparent look at what happens during the first 90 days after contract signing — and how the transition process works whenever you need it.

Day 1–14 Onboarding & Setup

Consignment sales agency agreement signed electronically
Brand briefing: SKUs, category, and target channels confirmed
IoR & SoR registration initiated (customs + channel seller registration)
Product page build initiated (Korean copy & images)

Day 14–30 Channel Open & First Inbound

Coupang, Naver & Kakao stores opened (under KONIVO name)
You ship inventory to domestic 3PL warehouse on DDP terms
KONIVO handles customs clearance & duties (IoR role)
CS team goes live (native Korean customer support)

Day 30–90 Sales Launch & Stabilization

Per-channel sales data collection & monthly report delivery
Pricing & promotion optimization (executed after your approval)
Review accumulation and product visibility improvement
Inventory level monitoring and reorder timing recommendations

Exit & Transfer Process (30-Day Guarantee)

Phase	Action	Duration	Owner
1. Transfer Notice	Written notice 90 days before contract termination (specified in contract)	D-90	Either party
2. Transfer Scope Defined	Store accounts, customer data, inventory & document list confirmed	D-90~D-60	Joint
3. Account Access Transfer	Channel store account ownership transferred to your name	Within D-30	Led by KONIVO
4. Data & Document Transfer	Customer data, compliance documents & settlement records delivered	Within D-30	Led by KONIVO
5. Inventory Settlement	Remaining inventory transferred to your designated warehouse or disposition agreed	Within D-30	Joint
6. Final Settlement	Outstanding balance settled, KONIVO final fees invoiced, termination confirmed	D-30~D-0	Led by KONIVO