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CVR Boost

Traditional Tea Brand

A localized storefront that finally converts.

A traditional tea brand with strong product but weak Korean-market merchandising rebuilt its storefront experience and tripled conversion.

3.8%
CVR
+312%
AOV
4,100+
Reviews
1.1%
Return rate
Context
The product had quality and heritage, but the Korean storefront read as translated rather than localized. Conversion sat under 1% despite healthy traffic and reasonable ad spend.
Approach
01

Storefront rebuild

Every PDP was rebuilt around Korean buying patterns — visual hierarchy, trust signals, gifting cues, and review surfacing reworked end-to-end.

02

Bundle and gifting strategy

Curated bundles and gifting SKUs lifted AOV without discounting. Seasonal sets aligned with Korean gifting moments rather than global ones.

03

Review and trust system

A structured review program brought verified purchase reviews past 4,000, with photo coverage on every top SKU.

Outcome

Conversion climbed to 3.8%, AOV grew 312%, and return rates fell to 1.1% — all without changing the underlying product or the brand's core positioning.

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