Konivo
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Korea Entry

Premium LED Sign Brand

From zero presence in Korea to Rocket Delivery in months.

A European LED signage brand entered Korea without giving up brand control, pricing authority, or distribution rights.

+142%
Revenue
4.2x
ROAS
22
Storefronts
11 wks
Time to live
Context
The brand had global recognition but no operational footprint in Korea. Previous distributor conversations would have required transferring trademark control and minimum-volume guarantees — neither of which the founders would accept.
Approach
01

Sovereign entry structure

Konivo operated the Korean market as infrastructure under the brand's name. IP, contracts, and customer data remained with the brand throughout.

02

Channel architecture

Coupang Rocket, Naver Smart Store, and 22 offline storefronts were stood up in parallel with unified pricing logic and a single SKU master.

03

Performance loop

Weekly margin and ROAS reviews replaced quarterly distributor reports — the brand had live visibility into every channel from week one.

Outcome

Within two quarters the brand reached Rocket Delivery scale, hit 4.2x blended ROAS, and retained full ownership of every account, asset, and customer relationship.

We expanded into Korea without giving up a single piece of our brand. That was non-negotiable, and Konivo respected it.

Founder, Premium LED Sign Brand

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