Living & High-end Outdoor Furniture
From a single channel to department-store presence, in one year.
A high-end outdoor furniture brand expanded from one online channel into a multi-format Korean presence — including five department-store pop-ups.
Premium offline staging
Konivo negotiated and operated five department-store pop-ups across Seoul and Busan, with merchandising and staffing handled end-to-end.
Online expansion in parallel
Nine Smart Stores and a flagship Naver storefront were launched with synchronized inventory and unified brand presentation.
Margin-protected pricing
A single pricing logic across online and offline prevented channel cannibalization and protected the brand's premium positioning.
GMV grew 218% over twelve months. The brand now operates across department stores, online flagships, and Smart Stores under a single contract — and can exit any of them without losing its market.
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